Use the Power of Facebook in Your Marketing Strategy

Hands down, Facebook has soared to the top of the social networking sites, surpassing all others on its quest to this position. But of all of them, Facebook is undoubtedly the best because it merges people’s offline lives with their online ones! It is able to gather large groups of people with a wide variety of interests and keep the in one place. This is definitely good news for marketers who want to try a new and powerful avenue for reaching their target audience. It’s about time to try Facebook to advertise your business, if you have not tried it already. The reasons can be many but the main and the foremost reason is that Facebook is brimming with millions and millions of “real people” interested in everything under the sun. Most of these people spend a lot of time using Facebook – finding old friends and classmates, making new friends, playing games, and joining groups that feature things they are interested in. You already know about targeted advertising and how it works, so you also understand that the targeted traffic which Facebook can direct to you is a highly effective way to advertise your business.

The development team behind Facebook understands the potential that social media has to drive targeted traffic to business sites. That was the reason for launching Social Ads, which is a service allowing you to have ads on Facebook that will let you target people based on their various demographics. Targeting by demographics means that you have your ads show to a specific audience categorized by gender, age, location or other related factors. You drastically improve your chances of getting someone to click on your ad and make a sale if you create an ad that markets specifically to their wants or needs. Besides this, there’s not much risk that your ad will be clicked by people who aren’t really have no interest in your product. Attracted quality, targeted traffic that will lead to conversions is simple using the Social Ads system on Facebook. Another interesting option is to allow your company’s Facebook photo or logo to be attached to your ad making it stand out from the other ads in the network. You should also be aware that the content of your ad is the main factor that determines the rate of response it will get. Because of this, creating a carefully crafted ad is essential to reach your desired consumer market.

There are other ways to advertise on Facebook besides paying for advertising, and a couple of those are to use groups or pages. You can also reach a lot of people by those methods and get more responses than by simply waiting for your message to be passed from person to person. In these strategies, you create a page or form a group with your business as the center of attraction. The next step is to get as many people as possible to become a fan of your page or get into your group. If you form a group, you can personally invite individuals to join in, but it’s a little different with a page. To alert people to your page and bring them to it, you will need to advertise it by some other means and in some other place. Either way you choose to market your product, Facebook is a wonderful way to get the people you want to check out your product and build up a following.

Facebook is exploding and it’s only getting bigger. Every day, there are more members. More and more people are joining it and are using it actively. Before the competition gets fierce, and before things get difficult, get the most out of this social networking platform.

Robert Riohe is a well-known blogger who writes informative articles on different topics such as marketing, online business, home business, network marketing etc. Checkout his article on MLM Success success and on Ambit Energy success