Getting your shop Christmas-ready

With only a couple of months to go until Christmas again, it’s time to start preparing for the festive season. If you’re a shop owner, a few festive decorations really isn’t going to cut it with customers if you want to maximise profits. This is the busiest shopping time of the year so there’s lots to organise, from checking stock levels to staffing and marketing. Don’t get too stressed though, as with some careful planning you can have a smooth Christmas season. Here are some handy tips:

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The one thing you don’t want happening is running out of stock on the most popular gifts. Your competitors will be rubbing their hands together in glee. You need to ensure you have stock to cover the busy lead up to Christmas as well as the Boxing Day and New Year sales. Make sure you know when your suppliers last delivery date will be, if it’s hard to know how much of something you will need. If you can order items right up to just a few days before Christmas, then there is less cause for concern. Always check your deliveries for damage in case a significant number need to be returned.


Display is everything when it comes to pushing sales. Shopping at this time of year is busy and stressful for many customers, so they need to see things clearly, in an aesthetically pleasing arrangement and easily accessible. Try to avoid overfilling displays or you risk it looking messy and chaotic. If you need to make the most of available space, consider using sturdy shelving that can be adjusted to suit different stock needs. For Industrial Shelving Ireland, visit


Once you’ve sorted your stock requirements, it’s time to make sure you have all the equipment you need. Will there be a need for extra rails, shelving or wall displays for example? Some of these items might take longer delivery times from suppliers so get onto it now. Ideally, this equipment must be suitable for both the pre-Christmas lead up and the sales that follow. Don’t forget the smaller items too, things like bags, hangers, tags and sizing cubes.

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Always make sure you leave enough space for customers to navigate the store comfortably. A shop that is rammed isn’t going look very attractive from outside and will deter shoppers. Consider your layout carefully and include aisles where you can. You will also want to plan a queueing system, using rope or barriers where necessary to make it clear where the queue begins and ends.


You’re most important commodity is your staff. Make sure you have enough to cope with the demands of the season and that rotas are organised in advance. Ensure they are trained to know how to look after customers and to keep the store tidy and organised during quieter moments.