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How To Run A Successful Event To Build A Better Business Network

How To Run A Successful Event

Events are a powerful tool for marketers to truly engage their consumers and leverage their brand. No matter what type of event you plan to run, there are a few points you need to remember to ensure your event is a success.
A successful Event Marketing Campaign is one that:

* Meets your brand objectives.
* Delivers a meaningful message directly to the target market.
* Complements your overall marketing plan.
* Provides a talking point amongst consumers.

The Strategy

Choosing the right event strategy for your product or service requires a thorough understanding of the brand objectives. You may require an experienced event agency partner if you do not have sufficient in-house resources to help you to achieve your goals. Look for a good team of experienced and creative minds who are ready to analyse every element of your product and service and its current position to design the best possible strategy. The following points should be considered:
Event Outcome

Clarity and agreement around the issue of event outcome is imperative. Key stake holders will have different views and perspectives of what they want out of an event. Defining and agreeing the desired event outcome means that the correct approach is taken. It means that the creative development of the event and the content to all work together to produce the right results. Ask yourself the following questions.

* What is the outcome you want for this event?
* What change do you want to effect?
* What tangible changes do you want? Eg Increase in sales, lead generation?
* What is the best thing/outcome that could happen as a result of this campaign?
* When the road show is over what do you want the guests to be saying about the event over coffee to their friends?
* What would be the ultimate sign of success for the event?

Target Market

Your target group are your guests. They could be prospective or existing clients or they could be staff. Again ask yourself: Who are they? Where are they? Why do you want them to attend? What do they like to do? How do we get their attention? What do they think/know/feel about your company now? What do you want them to think/know/feel about your company post the event?

Think about what events they have experienced before either with your organisation or with your competitors. What is their age group, are they an even mix of male and female? Understanding your audience is a good first step in the event planning process.
Message

A clear message is critical to the success of any event. Knowing exactly what you want to say is imperative. Its about what you want to say rather than how you want to say it at this stage? What is the main story you want to tell? What is imperative that they know when they leave? Communication of the message needs to be clear and concise. Consistency is key and your message needs to be included in each step from the invitation to web marketing campaign, to the event, the marketing collateral and the carefully planned post event strategy.
Brand Positioning

A good understanding of your brand position is crucial in building an event strategy. Is the event about a new product or service? Is it the launch of a new variable product or service? Are there set sales objectives for the product or service? Your brand position will assist in clarifying the best type of event your company needs and the most appropriate communication vehicle to engage your audience.
Creative

The creative development of the event can vary enormously. Considering the questions above certainly points you in the right direction to as to what kind of event will provide the most powerful result. It could be a national road show with international speakers or it could be a half day relationship building experience with key clients. A golf day, seminar series, exhibition, conference, experiential marketing campaign or any other various type of event should focus on leveraging your brand and provide a forum for you to connect with your target audience. Ask yourself how do we best represent the brand? How do we support above-the-line marketing strategies? How do we make it a memorable experience?
Planning

Finding your market and connecting with them in a memorable way is more than just guess work. It is staggering how many events are run with the minimum of planning. People are willing to invest significant money putting events on but they tend to overlook the need to invest in planning and smart thinking.

Planning is crucial to any event not matter how small and intimate it may be. Critical paths, risk assessments, measurable results, budget control are essential tools when planning a successful outcome. You need to plan on maximising the number of touch points with guests. Plan on results or you can guarantee you are planing on a disaster.
Implementation

With the correct planning the implementation of an event is the easy part. Ensure that every member of your event team have a run schedule of the event from start to finish so they aware of all timings. Rehearsals are imperative and why not consider professional speak training for all staff that will be presenting. An overall risk assessment is probably in the back of everyones minds but unless it is written down you are open to disaster. A good event company will also supply you with a thorough mitigation strategy to ensure you get a good result from your event no matter what.
Outcome

And weve come full circle. The results of your event should be measurable or how do you know if you have achieved good value for your investment. Events are all about building strong long term partnerships with your prospects and clients. When all of the above factors work together they create a truly powerful experience that not only moves people but motivates them to act. Remember your customers and staff holds your future in their hands. They control your revenue, your profitability and they are the central point on which your economic performance balances. Events are a powerful opportunity to leverage your brand and promote your services to this influential group.

Got some more queries? Why not check out the team at JH Events?

JH Events, Sydney Australia

The Influence Of Internet On Modern Business

An Internet Marketing program has two sides. One is the part devoted to individual customers. The other is the business to business component. E-commerce programs as well as advertising, sales support, customer service and public relations are all elements of an internet marketing program.

Similar companies compete against one another while being only a click of the mouse away. In other words, a buyer can locate numerous sellers offering similar merchandise, similar prices and similar offers in a very short time period. As more people and businesses become comfortable with the internet, the marketing landscape will continue to evolve quickly in the coming years.

Use of the internet has exploded during the last few years in both the consumer and business-to-business markets. Although the experts still debate the future of the internet, no one doubts it is having an impact on how business is taking place in the twenty ‘first century, even with all of the – – dot crashes – – of the late 1990s. Here are some facts about the internet that highlight its tremendous growth and presence in society:

– The most common products consumers’ research online and purchase off-line (at the store or outlet) are: automobiles, computer, hardware, travel, electronics, books, appliances, music, sporting goods and clothing.

– Over 25 percent of all business-to-business purchases are placed through some type of internet connection.

– The five top business-to-business e-commerce products are computers and electronics, motor vehicles, petrochemicals, utilities, papers and office products.

– In 2004, 10 percent of business-to-business advertising dollars were spent on the internet. The total amount spent was $8.7 billion.

– About 54 percent of the e-mail users have responded to an e-mail advertisement. Almost half purchased a product.

– Internet retail sales account for almost 2.5 percent of all retail sales.

Business-to-business marketers were among the first companies actually to make profits using the internet. In today’s marketplace, the web is becoming the communication tool of choice for many business-to-business companies. The internet provides opportunities for communication, customer service, sales support, collaboration and e-commerce.

Some companies use the internet for every aspect of their business including taking orders, inventory control, production scheduling, communications plans, sales programs, service departments and support programs. The change from traditional communication channels such as salespeople, telephone and – – snail mail – -to the internet and e-mail happened quickly in some companies and more slowly in others.

Now, convincing top management of the benefits of internet marketing is essential. There is still a lack of internet expertise in the business community. As a result, many companies are turning to marketing agencies for guidance.

To conclude, the influence of the internet on various businesses and industries has been clearly noted in today’s world. The presence of the internet and e-commerce is so sweeping that the various applications of web technology are now essential elements of a fully integrated marketing communications program.

Membership Sites – A Super Business Model For Recurring Income

Membership sites are exploding on the net as the core of business opportunities. Membership sites that have month-to-month membership subscriptions can produce you a massive recurring income every single day, weekly month to month and for every single year ahead.. Membership sites are gaining popularity on account of of their solid business models and chance to create recurrent income from multiple sources. Membership sites are great revenue models, both for your own business and for having the allure to affiliate marketers who will be eager to profit from your program.

Abundant articles about membership sites appear to be by folks who have not actually owned a lucrative one. I will make the same main point in relation to membership sites that other folks do: in basic terms that they are the best marketing on the internet business model going. One of the biggest reservations about getting a membership site open is the challenge of the graft that goes into the first setup; but this is always get over.

Membership

Membership sites are thriving and more mand more favour WordPress as the content developmentstructure. The ease of WordPress blogs makes them ideal as a Membership management platform. Membership businesses are much less vulnerable to changes in the marketplace. I’ve listed below the peak OCI keywords from a search on membership sites that I conducted using Market Samurai.. High OCI means that those searching on that search term are more inclined to purchase. What is apparent is that here is a strong benefit in health-oriented membership & building online businesses around those topical key words would be profitable. The other key trend is that there is an appeal in setting up membership sites themselves: people are searching on terms like “membership site scripts” with an intent to BUY…

Membership site oriented key words with 60-99% OCI:

membership camping
gym membership
gyms membership
travel membership sites
health club membership
cash membership site
fitness center membership
membership site scripts * people are looking to set them up…
athletic club membership
membership site for sale
gym memberships
esporta membership
health and fitness membership
gym membership software
mini membership site* mini sites always a popular model
mini membership sites*
instant membership site creator* there is a market for the computer software
memberships sites
memberships site
membership sites for sale
gym membership rates
membership site software
nysc membership
build membership site
build membership sites
membership sites software
wp membership site
business membership site
membership site creator
membership site design
membership site owner
building membership sites
membership site management

Enterprise

Marketplace share is essential to any business and membership merchandising provides a way to acquire massive market share. You don’t need to be an expert… anyone can begin an Internet membership business. Here’s why you must. The membership business model translates into a dependable income stream. They offer stability – folks become members in something they are eager about or for something they need. A membership site offers you satisfaction of continual interaction with your clients. If you get an idea for a new enterprise I soundly endorse building it around a membership site.

Promotion

Internet marketing is not for lazy people! Even the most excellent and most appealing ideas need to be put ‘out there’ before they can work. If you do search phrase research in the Internet marketing niche you can observe that among the most frequently searched for expressions: is how to make money online.

If you’ve been struggling to break even with your on-line home-based business, or even if you’re earning ‘okay money’ using Internet marketing, affiliate programs, niche marketing or blogging, prepare for a MAJOR SHIFT in your beliefs. I must have tested them all: niche internet marketing, pay-per-click, affiliate promoting – in short, a whole raft of other ways to earn a living on the internet but nothing actually ‘clicked’ for me. My blog is THE most important marketing tool I’ve employed to profitably promote my membership sites. Another impressive feature of a membership site is that you simply have to generate the content once and subsequently you can keep promoting it again and again.

WordPress

WordPress is extremely well-liked for the reason that it delivers you a powerful contents management platform. With WordPress its uncomplicated to generate a multi-leveled membership site using free wordpress plugins. With a WordPress weblog you can immediately host password protected contents without special plug-ins being required. Thesis Theme is one of the most common, SEO optimized premium WordPress Themes that allows you to mark out your entire web site layout. Irrespective of whether the membership site is paid or free, WordPress is a perfect software platform to turn your blog into a cash-producing membership site.

Conclusion

Membership sites are able to sell for a top price for the reason that business people are conscious of the intrinsic worth of a buying customer base. No matter if youre seeking to sell-on or not, membership sites are magnificent way to make cash on-line. Historically membership sites required costly and complicated scripts.
A membership site can be a major informational focus. Information sells and you can undoubtedly make a great deal of cash by offering well packaged knowledge in the formula of a fee-based membership website. Entrepreneurs with huge membership sites typically have email lists numbering in the 1000’s and their brand gets known as expert. I did not anticipate that creating membership sites would be easy!

Investigating Main Factors In Building A Home Business

When you are thinking of home based business concepts, what are the issues that you typically think about? All of us know that it is comfortable to operate in the comfort of your house, but do you picture yourself in a huge business in about 10 or 20 years? Numerous people are considering this option meticulously. The majority of them don’t wish to try this simply because they believe that they will never be profitable in a home-based small business. Before you decide to guess the future that you will have, try to have a look at the various advantages that you can obtain if you will start your home business today.

The most important advantage that you will get from these world wide web company tips is the opportunity to work at your own home. You do not have to commute every day in order to make money and go to work because as soon as you went out of your bed, you can already start working. You don’t have to go up early since you will be late for work because everything is already in front of you once you wake up.

This is obviously a great concept because you don’t have to get up early and tension your self in order to visit the office. The work can already be done in your home so you’ll be able to start out making money.

Flexible working hours is unquestionably the most important advantage that you’ll need to know. You will have the luxury to work for a few hours and rest for as much as you want.

You cannot do this if you’re doing work in an office since you are being paid during the working hours of the organization. If you’re going to work at house, you can actually set your own working time.

Also, you’ll be able to easily accommodate your clients anytime of the day. You will still be pressured when you are working at home, but not as much when you’re working in the workplace.

You can also start your company at home before you decide to expand if you are going to consider online small business tips. It is not necessary for a large capital if you’d like to begin the small business and you do not need a lot of money for it.

You can have the opportunity to offer you goods and services while you are at home. You’ll be able to try posting your products online and make use of social media networks to find clients.

Home-based companies are also simpler to handle compared to huge companies. The income is not regular when you’re still beginning, but if you’re working hard to make it work; it will begin developing into a good company.

It’s always great to consider home based business ideas because it offers you plenty of advantages. You’ll be able to definitely earn lots of money without spending a lot for the operation costs and huge capital. If you understand what to do, you will certainly benefit from this.

Save Your Business From Huge Energy Bills with Business Energy Price Comparison

In the average household, the energy bill is normally one of the single biggest monthly outgoings and rising energy prices mean that’s not going to change any time soon. However, even a home energy bill is dwarfed by the energy requirements of even the smallest company so it’s very important that businesses make sure that they are paying the right amount of money for their energy. What amounts to small savings when switching residential energy can become a much bigger saving for a big company.

Of course, nobody wants to pay more than they absolutely need to for energy, and the cheaper you can make your energy bills, the more profit your company can make. The good news is that making a few very simple changes to how you approach your energy usage can make a big difference to your overall costs. Here’s some of the biggest changes you can make:

Compare and switch business energy – Don’t make the mistake of thinking that comparison and switching is something that only benefits residential customers. Business energy price comparison is a vital part of keeping your energy costs low for your company. Where your business is based and the size of your business are the biggest factors in determining how much you’ll end up paying, but it’s crucial that you shop around. There’s a large number of business energy tariffs available from more providers than you might think, and simply going with the first offer or the biggest brand name is unlikely to net you the best deal.

Get a contract – If your business has just started up or recently moved, there’s a good chance you may be paying rates on an ‘out of contract’ basis, which is usually significantly more expensive than average contract rates. You can reduce your energy bills by nearly a third by switching onto a service contract if this is the case, but again, make sure you to compare before you move to any new contract! Always find out the exact renewal date of your supply so that you can make sure to continue to compare and switch at that point, as most business energy providers will automatically place you into a new contract at the end of their existing one unless you opt out.

Switch your lights – It’s the classic advice that we’ve heard over and over again, but when you have a medium or large business, switching to low energy lighting can save thousands of pounds a year. Not only do these bulbs use less energy, they also last over ten times longer so you don’t have to worry about replacing them so often. Technology for low energy bulbs has also advanced considerably in the last five years, so don’t assume they will be dingy and uninviting until you’ve tried them out!

Invest in timers – Relying on every single employee to be energy efficient might be noble, but in reality it’s probably costing you a great deal of money in energy from devices being left on overnight. Investing in timers that make sure that all computers and electrical devices are switched off outside office hours can ensure that your company remains energy efficient when there’s nobody in the office.

This entry was posted on December 12, 2017, in Business.

To Become An Independent Business Owner In A Global Business

In the last decade, many MLM Business Opportunities have gone global. Now many savvy Independent Business Owner are recruiting strong leaders in the every country that the business opportunity are present. With some Companies expanding to over twenty countries in four or five continents, they are customers everywhere. If you are interested in finding out more about this and / or want to becoming an Independent Business Owner in a Global Business, read on.

Many people that what to start up in business dont consider Network Marketing / MLM mostly because of the misconception about the industry. The business opportunities that MLM Companies provide to Entrepreneurs is unique in the world of business.

1.Easy to Start Once you become an Independent Business Owner in any of the global business opportunities our Global Partners will set-up everything you need within 24 hours. Your On-line shops in over twenty countries, your initial training courses and I will be there to guide you whenever you need me.

2.Capital For most MLM opportunities, the initial Capital cost just about the same or less than your PS4 or Xbox One. To get a life time opportunity to be involved in a business with incredible potential income opportunity Find Out More

3.Prerequisites In this industry no former Education is required, none. Absolutely no prior business experience or skills needed. No discrimination of any kind on any basis; religion, sex, orientation, race, disability, nothing.

4.Income / Salary This global business opportunity has no salary but with massive income potentials including passive income. The amount of income depends on you, your drive, how much time you dedicate to the business. It is not capped, no ceiling.

To make a success as an Independent Business Owner, you will need to be;
1.Open minded
2.Self-motivated
3.Very Coachable
4.Dedicated
5.Hard working
6.Persistent

Some of the benefits of becoming an Independent Business Owner in a MLM global business Opportunity;
Become to your boss
Earn what you want
Tremendous on-line, face to face training and annual international conventions
Mentorship

These business opportunities are simple and makes a lot of sense. Diverse MLM companies and Independent Business Owners market products and services that many people want and consume on a daily basis.

If you want to know more or become Independent Business Owner in the a MLM global Business Opportunity, download my free eReport HERE to open your mind to the amazing world of Global business in the 21st century.

This entry was posted on December 12, 2017, in Business.

Why hire a private investigator for corporate asset investigation

If you are considering a lawsuit and waiting to collect a judgment then it is time for you to hire the services of a private investigator. The private investigator will conduct a corporate asset investigation for you. The corporations are regarded as separate legal entities and are considered as separate legal entities in front of law. The corporate litigation is quite a lengthy and an expensive process and the asset searches which are related to corporations require a special investigation which can be handled only by a licensed private investigator.

The corporate asset investigations mainly occur in two stages-pre-trial investigation and post-trial investigation. It is with the help of a pretrial investigation that a client is able to understand if a particular law suit is worth pursuing. The corporate litigation cost keeps on increasing during the trial period and in case the opposing company is not able to pay a judgment then the cost will increase further.

Proper asset searches by a reputed private investigator will prevent a particular lawsuit from happening at all. The information relating to hidden bank account and the law suits are considered to be very important tools for negotiations. If there is a corporate litigation which involves an amount higher than Rs.500K then the assert search is absolutely essential. The post-trial asset investigation will bring out all the uncovered assets which a debtor is trying to hide.

Most of the corporate attorneys do not have the time and the means to conduct a proper pretrial investigation of the assets of a particular company. However in the post-trial investigations the attorneys work together with the reputed private investigators like Adam Quirk FBI in order to ensure that the client’s judgment is paid. Here the information is required very quickly and the private investigator helps to get the relevant information most quickly and legally. The intelligence on the liquid assets is quite difficult to and it can take a long time to become successful.

There are many services which a private investigator undertakes and if you really want to know more about the various services of a private investigator relating to the pre-trial investigation then given below is a list of those services:

  • Proper search for any hidden bank accounts
  • Finding out information relating to real estate and mortgage
  • Information related to bankruptcy
  • Information that is related to the past judgments and law suits
  • UCC filings
  • Federal and the state tax aliens
  • The companies which are affiliated
  • Information relating to offshore companies

Corporate asset investigation is extremely important and in case you need to hire the services of a private investigator, make sure that you do get in touch with a reputed private investigator like Adam Quirk FBI. This private investigator will ensure that a proper asset investigation is done and will also help the attorney produce the desired report in the court. Hiring the services of Adam Quirk will help you in reaching the desired goal at quite a reasonable rate.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs

In relation to entrepreneurs & business top 10 business celebrity entrepreneurs the recent rise of entrepreneurs & business has undoubtedly been fuelled by the popularity of TV business programmes like the Dragons Den & Alan Sugar The Apprentice.

These popular programmes have launched the media careers of their programme panel members, fast tracking many of them into the list of top 10 business celebrity entrepreneurs.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs outlines well known global entrepreneurs.

Business enterprises promoted by celebrities have been a topic for discussion for quite some time.

Celebrities have shown their enterprising instincts in many in different ways and many of them have gone beyond endorsing products which had at best previously been a trend.

This discussion about entrepreneurs & business should act as an inspiration not only to aspiring celebrity entrepreneurs, but also to other prospects who intend to use their entrepreneurial skills to become successful entrepreneurs.

The list of top 10 business celebrity entrepreneurs includes the who’s who of celebrities. Many of these celebrities have created thriving enterprises without any formal training in business management and have launched successful and innovative products and services.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs

#1 Steven Spielberg

Steven Spielberg who co-founded Dreamworks tops the list. His movie business has generated millions and millions of dollars at worldwide box offices.

Although he has not graced our TV screens in programmes like the Dragons Den or Alan Sugar The Apprentice Steven Spielberg is recognised globally as a celebrity entrepreneur known to push the boundaries in film production.

He is known to have provided business help, business management, consultancy and business development to other aspiring business entrepreneurs.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs

#2 Hugh Heffner

Hugh Heffner was born into a family of farmers. Heffner launched a magazine which was later named Playboy which has since sold millions of copies.

It’s interesting to know that Heffner started with only $8000 which he raised from investors. Hefner is recognised globally through his Playboy brand which expanded upon the initial magazine through shrewd business management, consultancy and business development to include multiple other revenue generations streams the most famous of which is the Playboy TV channel.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs #3 Sean Combs

Sean Combs launched the clothing brand Sean John clothing which generates a business turnover of over $400 million globally. Sean is recognised as an entrepreneur who founded his empire on a solid foundation of top quality business management and business development.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs

#4 Tyra Banks

Tyra Banks became famous after hosting the famous television show America’s Next Top Model and Tyra Banks Show. She is known to provide business help and support to other aspiring entrepreneurs.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs

#5 Kathy Irelan

Kathy Irelan is recognised globally as a famous model. Her business development initiative of finding solutions for families and busy moms was received well by the market.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs #6 Bill Gates

Irrespective of your geographical location, you are probably aware of the rise of Bill Gates whose business development idea revolutionised the personal computer market.

Gates has become a true global celebrity entrepreneur. It has been widely reported that Gates has provided business help, business management, consultancy and business development to aspiring entrepreneurs and charitable organisations.

Many people believe he should have been the person of choice to front the American version of Alan Sugar the apprentice hosted by Donald Trump.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs

#7 Richard Branson

Richard Branson’s Virgin Empire is one of the world’s most recognised brands which hosts approximately 300 business companies under its business development umbrella.

Branson is also well documented for his desire to give something back and as such many aspiring business entrepreneurs have benefitted from his business help, business management, consultancy and business development.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs

#8 Steve Jobs

Steve Jobs created a business information technology revolution by launching Apple computers with the first graphical user interface of its kind.

Although the Apple brand struggled and lost its way at times, through laser focussed business management, consultancy and business development it has resurfaced as one of the world’s most trusted business brands.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs

#9 Oprah Winfrey

Oprah Winfrey is well known for her television shows and her net worth is estimated to be around $2 billion.

Entrepreneurs & Business Top 10 Business Celebrity Entrepreneurs

#10 Donald Trump

Donald Trump is admired the world over by aspiring business entrepreneurs. His glorious rise to fame as the world’s best known real estate owner was brought to the forefront of the global media after the crash of International real estate.

Trump owed the banks so much money they felt they couldn’t close him down. Deserted by the business fraternity many of whom he had helped and provided financial and business support to he resurfaced even stronger.

To audiences worldwide he is recognised as the main focus of the USA version of Alan Sugar the apprentice TV programme.

Many business people will hold a different opinion on which order the above top 10 business celebrity entrepreneurs should feature. My aim was not to list them in any order, rather just to list them together as the driving force of the top 10 business celebrity entrepreneurs.

What’s interesting is that although most of the above entrepreneurs started with next to nothing, not many of these celebrities availed business consultancy services from a family business consultant. They focussed on their vision and had a detailed action plan which was followed with the right business development strategies.

However as their business empires have grown every one of the above celebrity business entrepreneurs are known to employ the very best business development consultants in the marketplace.

The International Business Guru provides business help to every budding entrepreneur and says entrepreneurs should strive hard to create value for their customers and stake holders.

It might further surprise UK readers that none of the Dragons Den judges appeared in this list.

Limitations Of Management Accounting

For the purpose of understanding the exact nature and importance of management accounting, it is indispensable to understand the limitations under which it has to perform the functions and the following are the important limitations when it comes to management accounting:

a)Dependence on historical data: Normally the data provided by the financial accounting and cost accounting on the basis of decision making and the accuracy of decisions arrived at on the basis of such data depends on the accuracy of data itself. Thus the success of management accounting is governed by the efficiency and accuracy with which the financial and cost records are maintained and established in an organization.

b)Lack of desired skill: It has been generally observed that the management accountant or any other officer dealing with management accounting tools for decision making purposes lack the necessary skill, acumen and experience on account of which the high degree of managerial efficiency cannot be expected. A cadre of professional management accountant has to be developed who could better look after the management accounting processes in large sized public companies.

c)Scope for subjectivity: Even though management accounting attempts to replace intuition by objectivity and scientific reasoning, yet it is not possible to do away with subjectivity as the personnel who are engaged in decision making are in a position to utilize the non quantitative information which can provide a lot of scope for subjectivity in decision making.

d)Management indifference: Sometimes, the indifference of management limits the use of management accounting and many managers do not like that there exists any formal system of accounting for the purpose of guiding them in the decision making process.

e)Costly affair: The installation of management accounting concept in any organization is found to be a costly affair, as its installation requires heavy investment in terms of physical infrastructure and trained man power. It is quite unsuitable for small scale business enterprises.

f)Imperfect tool: Management accounting is a growing subject. The tools and techniques employed are not found to be fool proof. It is found that two management accountants while facing the similar problem draw different and sometimes exactly opposite conclusions from the available same set of information.

g)No substitute for management: Management accounting is a means to an end and the end being the efficient business operations for achievements of various business objectives. Management accounting cannot replace the management as it is simply a tool in the hands of the management and the ultimate success in business always depends upon the will and dedication of the management.

What’s the difference between CAT, MAT & CMAT

With higher education becoming exceptionally competitive in India these days, higher education boards and institutions have opted for a more stringent policy towards college entrance examinations. Management studies have bee the latest sensation of the generation, with millions of students applying for management entrance examinations every year, with an aspiration of getting admissions to the top management colleges and B-schools in India. However, there often occur certain misunderstandings regarding the most prestigious management entrance examinations in India. As such, it is important to understand what the difference is between CAT 2012, CMAT 2012, and MAT 2012.

CAT 2012, also known as Common Admission Test, is one of the most prestigious, all-India level management entrance examinations, conducted by Indian Institutes of Management. Based on the CAT percentile, the successful candidates are eligible to appear for the next level of selection procedure, which includes Essay, Group Discussion and Personal Interview. The candidates, who become successful in all the steps of selection procedures, are eligible to get admission in nay of the top 5 IIMs. From 2009 onwards, CAT has been conducted online as a Computer Based Test, with a total of 60 multiple choice questions to be attempted in time duration of 2 hours and 15 minutes, exclusive of a 15 minutes tutorial. The core sections of CAT examination include Logical Reasoning, Data Interpretation, Quantitative Aptitude, and Verbal Ability. .

CMAT 2012 is also a national level management entrance examination, conducted by All India Council for Technical Education, with the aim of selecting the most eligible students for admission in 4,000 colleges offering a degree in MBA, and 500 colleges offering postgraduate diploma in management program. The eligibility criterion for CMAT is minimum 50% in graduation. Final year students of graduate courses can also apply. CMAT consist of total 100 multiple choice questions, with total marks of 400 and time duration of 180 minutes approx. There are four sections, including logical reasoning, quantitative techniques and data interpretation, general awareness, and language comprehension.

MAT 2012 or Management Aptitude Test is conducted every year by All India Management Association, and is approved by Ministry of HRD as a national entrance test. The examination pattern and syllabus for MAT is almost similar to CAT and CMAT.

All management entrance tests are vital, and it is imperative that you prepare hard for CAT 2012, MAT 2012, and CMAT 2012 in the best possible manner to earn a competitive edge over others.